2,000+ Price-Aware Local Service Leads
How we helped a trade contractor scale beyond word-of-mouth with price-aware social lead funnels that generated over 2,000 verified roofing and plumbing jobs.
The Challenge
Most roofing lead campaigns suffer from 'tyre-kickers' who expect free repairs. The client needed a system that filtered for homeowners prepared to invest £3,000+ in full roof replacements and emergency pipework.
The Approach & Execution
We built a multi-step qualification questionnaire that established roof pitch, age, and approximate budget before allowing lead submission.
Price-Aware Qualifying Funnels
Implemented custom questionnaire steps ensuring every lead was informed of minimum project budgets prior to submission.
Social Proof & Local Job Case Visuals
Utilised before/after video reels of recent local projects to establish undeniable regional authority.
Automated Dispatch Notifications
Sent instant notifications to estimators via WhatsApp and email as soon as a high-value roof replacement form was filled.
The Results & Business Impact
Generated over 2,000 pre-qualified enquiries resulting in the client hiring two additional roofing crews to meet demand.
Services & Deliverables
- Custom Meta Instant Lead Forms
- Video Creative Production & Editing
- Dynamic Postcode Targeting Configuration
- Lead Quality Feedback Loop Automation
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More Client Case Studies
Total Conversions
10.4% Conversion Rate at £0.63 CPC
Google Ads audit, GTM overhaul with 20+ conversion tags and campaign restructure for a high-intent property agency.
Total Leads Generated
Record-Low £1.40 CPR & 43.1% PPC Rate
Combined Meta lead acquisition with Google Ads retargeting for HVAC & home service contractors.
Sales Growth
Built from Zero to 4 High-Value Sales
Full paid media and analytics ecosystem: 4 confirmed high-value property sales and 4,524 users in 4 months.
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