All Case Studies
Home/Work/Case Studies/Home Services
Case Study / Home Services

Record-Low £1.40 CPR & 43.1% PPC Rate

How a local HVAC and boiler replacement company scaled from sporadic seasonal work to generating 2,779 qualified quotes at an unprecedented £1.40 cost per result.

Client:HVAC & Home Improvement Contractor
Location:United Kingdom
Timeline:3 Months
2,779
Total Leads Generated
Pre-qualified quote requests
£1.40
Lowest Cost Per Result
Meta lead acquisition
43.1%
PPC Interaction Rate
On retargeting search ads
£0.02
Per Interaction
Ultra-efficient local ads
01

The Challenge

The contractor relied heavily on expensive lead brokers (Checkatrade/Bark) where 5+ competitors fight for the same homeowner quote, eroding profit margins to near zero.

Paying £35–£60 per shared lead on aggregators with low closing rates.
Seasonal slumps during transition months between winter heating and summer cooling.
No direct brand recognition or owned customer database in their operating counties.
02

The Approach & Execution

We built an exclusive, direct-to-homeowner paid funnel combining geo-targeted Meta instant forms with Google Search high-intent safety nets.

Phase 01

Native Meta Instant Lead Funnels

Launched interactive price estimator ads on Meta asking qualifying questions (boiler age, property type, post-code) to filter out non-serious enquiries.

Phase 02

Hyper-Local Google Ads Retargeting

Captured homeowners searching for emergency boiler servicing and heat pump installation within a strict 15-mile service radius.

Phase 03

Automated Instant SMS & Call Routing

Connected lead submissions directly into the contractor's dispatch system within 60 seconds of form submission.

03

The Results & Business Impact

The client completely replaced shared lead brokers with an owned lead stream that generated 2,779 exclusive homeowner quote enquiries.

Delivered 2,779 exclusive quote requests at a record-low £1.40 cost per result.
Increased installation booking calendar capacity to 100% full 6 weeks in advance.
Achieved a 43.1% interaction rate on retargeted search campaigns at £0.02 per interaction.

Services & Deliverables

Core Capabilities
Meta AdsGoogle Search AdsDirect Messaging FunnelsLocal Retargeting
Key Deliverables
  • Meta Instant Forms & Dynamic Creative Setup
  • Google Search High-Intent Local Campaigns
  • Instant CRM Lead Dispatch Integration
  • Geo-Radius Bidding Configuration
Need Similar Results?

Book a free 30-minute growth strategy session to discuss your campaign architecture.

Proven Track Record

More Client Case Studies

View All Case Studies
Real Estate & Property
3,142

Total Conversions

10.4% Conversion Rate at £0.63 CPC

Google Ads audit, GTM overhaul with 20+ conversion tags and campaign restructure for a high-intent property agency.

Google AdsGTM & GA4Real EstateLead Gen
Luxury Real Estate
5X

Sales Growth

Built from Zero to 4 High-Value Sales

Full paid media and analytics ecosystem: 4 confirmed high-value property sales and 4,524 users in 4 months.

Meta AdsGoogle AdsLuxury Property
Roofing & Plumbing
2,000+

High-Intent Leads

2,000+ Price-Aware Local Service Leads

Policy-compliant Meta ad funnels delivering pre-qualified HVAC, roofing and plumbing enquiries at £6 CPR.

Meta AdsLead GenLocal Services

Want to see more of our work? Request the full portfolio and we'll send it to your inbox.