Multi-Channel Ecosystem & 25+ GTM Tags
Building an enterprise-grade analytics tracking setup with 25+ tags and 19 custom triggers to drive 5,518 users and 2-4 daily high-ticket boiler/plumbing bookings.
The Challenge
The client had high Google Ads spend but zero idea which keywords drove actual phone calls versus accidental clicks. Mobile callers were untracked, making bidding optimisation impossible.
The Approach & Execution
We engineered a full-stack tracking infrastructure with dynamic number insertion and automated conversion feedback.
25+ Tag GTM Workspace Setup
Configured custom JavaScript triggers for dynamic phone click tracking, form stages, sticky bar interactions, and WhatsApp clicks.
Offline Conversion Value Tracking
Linked completed invoice values back to the specific Google Search keyword that triggered the initial enquiry.
Smart Value-Based Bidding
Switched campaigns from maximize clicks to Maximize Conversion Value, prioritizing high-ticket boiler installations.
The Results & Business Impact
The client achieved complete clarity on marketing ROI and sustained 2-4 high-margin bookings every single day.
Services & Deliverables
- Custom Google Tag Manager Workspace (25+ tags)
- GA4 Custom Dimensions & Funnels
- Dynamic Call Tracking & Whisper Messages
- Google Ads Conversion Value Bid Optimization
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More Client Case Studies
Total Conversions
10.4% Conversion Rate at £0.63 CPC
Google Ads audit, GTM overhaul with 20+ conversion tags and campaign restructure for a high-intent property agency.
Total Leads Generated
Record-Low £1.40 CPR & 43.1% PPC Rate
Combined Meta lead acquisition with Google Ads retargeting for HVAC & home service contractors.
Sales Growth
Built from Zero to 4 High-Value Sales
Full paid media and analytics ecosystem: 4 confirmed high-value property sales and 4,524 users in 4 months.
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