3X+ ROAS achieved on high-ticket sales
How a bespoke jewellery brand scaled online consultation appointments and high-ticket direct sales (£1,500–£8,000) achieving a consistent 3X+ ROAS.
The Challenge
Selling custom jewellery online requires exceptional consumer trust. Standard e-commerce impulse ads failed completely for items priced at £1,500+.
The Approach & Execution
We built a two-pronged strategy: Google Search for high-intent 'bespoke engagement ring London' terms, paired with Meta cinematic macro-craftsmanship video retargeting.
Cinematic Craftsmanship Showcase Ads
Produced 4K macro video ads showcasing master goldsmith diamond setting, certification, and custom design processes.
Private Consultation Booking Flow
Positioned the primary call to action as a private champagne design consultation in Mayfair or via video call.
Sequential 30-Day Retargeting
Delivered customer review stories on day 3, bespoke craftsmanship proofs on day 7, and bespoke packaging reveals on day 14.
The Results & Business Impact
Generated consistent high-ticket commissions and luxury ring sales, achieving over 3X+ blended ROAS.
Services & Deliverables
- 4K Macro Jewellery Video Production
- Mayfair Showroom VIP Booking System
- Google High-Intent Engagement Ring Campaigns
- Sequential Retargeting Funnel Architecture
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More Client Case Studies
Total Conversions
10.4% Conversion Rate at £0.63 CPC
Google Ads audit, GTM overhaul with 20+ conversion tags and campaign restructure for a high-intent property agency.
Total Leads Generated
Record-Low £1.40 CPR & 43.1% PPC Rate
Combined Meta lead acquisition with Google Ads retargeting for HVAC & home service contractors.
Sales Growth
Built from Zero to 4 High-Value Sales
Full paid media and analytics ecosystem: 4 confirmed high-value property sales and 4,524 users in 4 months.
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