Case Study / Fine Dining

30+ bookings in 15–20 days

Reaching 167,000 local foodies at £0.07 per visit to generate 30+ immediate high-ticket group dining reservations within 3 weeks of campaign launch.

Client:Upscale Contemporary Restaurant & Lounge
Location:London
Timeline:3 Weeks
£0.07
Cost Per Visit
Ultra-low local cost
167K
Local People Reached
Targeted 3-mile radius
30+
Confirmed Group Tables
In first 15–20 days
£140
Average Table Spend
Dinner + cocktail service
01

The Challenge

The restaurant had slow midweek dinners and struggled to fill large group tables for weekend celebrations in a hyper-competitive London dining district.

Low awareness among young professionals living within walking distance.
Underutilized private dining and birthday party hosting spaces.
Heavy reliance on third-party food delivery apps taking 30% cuts.
02

The Approach & Execution

We launched thumb-stopping sensory food reels and weekend brunch promos targeted within a 3-mile radius of the restaurant.

Phase 01

Sensory Video Ad Creatives

Produced high-energy reels showcasing sizzling dishes, cocktail flair, and vibrant ambient lounge aesthetics.

Phase 02

Hyper-Local Radius & Birthday Targeting

Layered targeting on individuals with upcoming birthdays and friends of people with upcoming anniversaries.

Phase 03

Direct One-Click Table Booking

Integrated direct deep-links into the OpenTable reservation engine, minimizing booking friction to under 30 seconds.

03

The Results & Business Impact

Reached 167,000 local food lovers and filled 30+ large party tables within the first 20 days of ads going live.

Generated 30+ high-spend table reservations at an average spend of £140 per table.
Reached 167,000 hyper-local residents at a cost of just £0.07 per landing page visit.
Achieved 100% weekend table occupancy throughout the promotion period.

Services & Deliverables

Core Capabilities
Meta Hyper-Local AdsMenu Showcase VideosOpenTable & SevenRooms IntegrationWeekend Surge Bidding
Key Deliverables
  • Sensory Food & Cocktail Video Editing
  • Hyper-Local Radius Geo-Fencing Campaign
  • Upcoming Birthday & Celebration Funnel
  • OpenTable Conversion Pixel Tracking
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