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Case Study / Dental & Beauty

3-step growth funnel built from scratch

How a 3-step Attract-Capture-Nurture digital system helped a cosmetic dental clinic generate high-ticket Invisalign and composite bonding cases consistently.

Client:Cosmetic Dental & Smile Design Practice
Location:London & Surrey
Timeline:5 Months
3-Step
Automated Growth System
Attract, Capture, Nurture
£3,500
Average Treatment Value
Invisalign & composite bonding
72
Monthly High-Ticket Consults
Pre-qualified smile patients
6.4X
Return on Ad Spend
On treatment plan acceptance
01

The Challenge

High-ticket cosmetic dentistry requires patient confidence. Patients rarely book £3,500 smile makeovers on their first visit without extensive education and consultation nurturing.

Patient reluctance to book immediate consultations without knowing if they are eligible for treatment.
Clinic reception staff overwhelmed with answering repetitive pricing questions on phone lines.
High drop-off rate between online enquiry and in-person consultation attendance.
02

The Approach & Execution

We built a 3-step automated funnel: Virtual Smile Assessment quiz, automated video explanation from the lead dentist, and a dedicated treatment coordinator follow-up.

Phase 01

Step 1: Attract (Video Proof)

Run emotional patient transformation stories showcasing smile reveals and confidence improvements.

Phase 02

Step 2: Capture (Virtual Smile Assessment)

Patients upload a photo or answer 5 quick questions to receive an instant personalised cosmetic smile report.

Phase 03

Step 3: Nurture (WhatsApp Treatment Coordinator)

Automated WhatsApp message connects the patient to the treatment coordinator to review finance options and schedule scans.

03

The Results & Business Impact

Transformed the clinic's pipeline, generating 72 high-value cosmetic consultation bookings every month at 6.4X ROAS.

Engineered a scalable 3-step patient acquisition system from scratch.
Generated 72 monthly cosmetic smile consultations averaging £3,500 treatment values.
Achieved a 6.4X verified return on advertising spend.

Services & Deliverables

Core Capabilities
Meta AdsSmile Assessment FunnelsWhatsApp Lead NurturingSmile Makeover Video Ads
Key Deliverables
  • Virtual Smile Assessment Interactive Funnel
  • Dentist-Led Explanation Video Production
  • Automated WhatsApp Consultation Sequences
  • Meta Ads Patient Transformation Ad Sets
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