Record low cost per lead: 2,779 enquiries
Filling accreditation courses 3 months in advance by generating 2,779 student enquiries at a record-low £1.40 cost per lead.
The Challenge
The academy had unfilled seats across multiple certification courses each month. Previous ad campaigns yielded expensive enquiries (£18+ per lead) from people with no career intention.
The Approach & Execution
We launched aspirational video case studies featuring past graduates who launched successful salons, paired with a seamless WhatsApp course advisor chatbot.
Graduate Success Video Creative
Produced authentic video interviews showcasing earnings and career independence post-graduation.
Interactive Course Finder Funnel
Designed a 4-step interactive quiz matching prospective students to the right diploma based on their experience.
Automated WhatsApp Advisor Chat
Connected lead submissions directly into automated WhatsApp advisor sequences answering tuition queries instantly.
The Results & Business Impact
Delivered 2,779 qualified student applicants and achieved 100% course occupancy for two consecutive quarters.
Services & Deliverables
- Student Testimonial Video Ads
- Interactive Course Finder Web Funnel
- Meta Instant Forms & CRM Integration
- Automated WhatsApp Enrollment System
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More Client Case Studies
Total Conversions
10.4% Conversion Rate at £0.63 CPC
Google Ads audit, GTM overhaul with 20+ conversion tags and campaign restructure for a high-intent property agency.
Total Leads Generated
Record-Low £1.40 CPR & 43.1% PPC Rate
Combined Meta lead acquisition with Google Ads retargeting for HVAC & home service contractors.
Sales Growth
Built from Zero to 4 High-Value Sales
Full paid media and analytics ecosystem: 4 confirmed high-value property sales and 4,524 users in 4 months.
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