Case Study / Aesthetics Clinic

2,000+ price-aware, high-intent enquiries

Delivering 2,000+ pre-qualified, price-conscious patient enquiries for premium aesthetic treatments under strict medical ad compliance guidelines.

Client:Medical Aesthetics & Skin Clinic
Location:London Harley Street
Timeline:6 Months
2,000+
Qualified Patient Leads
100% price-informed
£4.80
Cost Per Consultation
High-margin skin treatments
68%
Consultation Show-Up
With SMS deposit reminder
£2,400
Avg Lifetime Value
Per converted treatment plan
01

The Challenge

Medical aesthetics advertising is heavily restricted by Meta regulations regarding body image and injectable treatments. The clinic suffered account bans and received low-intent enquiries from price-shoppers.

Repeated Meta ad account warnings and disapprovals from previous agencies.
Low consultation show-up rates (below 35%) due to unstated treatment pricing.
High competition from discount clinics diluting brand authority.
02

The Approach & Execution

We structured 100% policy-compliant educational video ads hosted by doctor practitioners, establishing medical authority and upfront pricing clarity.

Phase 01

Policy-Compliant Educational Creatives

Replaced risky 'before/after' photos with doctor-led procedural explanations and patient safety guarantees.

Phase 02

Transparent Price Framing

Integrated starting treatment prices directly into the ad copy and questionnaire steps to weed out bargain hunters.

Phase 03

Automated Consultation Deposit System

Engineered an automated SMS/email booking link requiring a refundable £25 deposit to secure surgeon time.

03

The Results & Business Impact

Delivered 2,000+ high-value patient enquiries with zero account policy flags and a consultation show-up rate of 68%.

2,000+ price-aware patient leads generated for advanced aesthetic procedures.
Zero ad disapprovals or compliance restrictions over 6 consecutive months.
Increased practitioner calendar booking utilization to 92%.

Services & Deliverables

Core Capabilities
Meta AdsMedical Compliance StrategyConsultation Booking FunnelsVIP Retargeting
Key Deliverables
  • Doctor-Led Educational Video Creative
  • Medical Advertising Policy Compliance Audit
  • Pre-Qualified Consultation Booking Flow
  • Automated SMS Appointment Reminder Sequences
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